B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to commercial growth.

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When cultivating customer loyalty, providing choice and convenience is fundamental. It may ...

How can you use insight to understand your converting customers, and devote all your time and effort to finding and nurturing them – and similar leads? Over 30 years, and across thousands of databases ...

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

Over the course of 2025, the team at UNITS Moving and Portable Storage of Indianapolis set out to accomplish an ambitious and ...

“Digital native” B2B buyers expect the same experience they get in the B2C environment, like access to relevant, personalized messages and helpful tools on demand, no matter what stage of the buying ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...