Tic Tac?s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square ...

New York City Mayor Eric Adams unveiled a new robotic security device called K5 that is now being piloted in the Times Square subway station. The 5-foot-3-inch robot, which weighs nearly 400 ...

Those who do catch a glimpse of the solar sail as it passes overhead can share their experience with the #SpotTheSail hashtag ...

Snap Inc. Chief Executive Officer Evan Spiegel unveiled a new version of the company’s Spectacles smart glasses, revitalizing ...

VR World NYC could be the ultimate try before you buy experience for virtual reality enthusiasts. The 34th Street location opens Saturday. Augmented Reality Glasses: Apple Reportedly 'Stepping Up ...

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Tech giants including Meta, Snap, Google and others are racing to build smart glasses. It could change our lives for the ...

From Pokemon Go to Jurassic World, here's what New Bedford looks inside 5 augmented reality games, and how to get in on the ...

The video acts as an educational piece enabling The Times’ younger readers to gain a better understanding of a current and topical news story. Readers will be able to view the video via the augmented ...

Google's augmented reality (AR) division has been facing challenges, including layoffs, organisational changes, and the departure of top executives. As a result, projects like Project Iris ...

Social media company Snap Inc said on Wednesday it was closing its division focused on making augmented reality services for businesses. The Pokemon Company (TPC), along with game developer ...

Augmented Reality (AR) is at the forefront of this transformation, propelling real-time personalization to new heights. This technology is not just enhancing user engagement; it's building deep ...