QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to ...

Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name ...

A lumbar puncture, also known as a spinal tap, is a common clinical procedure that uses a hollow needle to penetrate the ...

Big in Japan Inc., the developers of ShopSavvy, are adding augmented reality and QR code support to the application in an effort to expand consumer use of 2D bar codes. ShopSavvy said it added QR ...

When property owners wanted to cover the whale mural, the advertising company proposed an augmented reality experience to ...

Which one should you buy? We've got a can't-miss list of the best virtual reality headsets of 2024. Pro Tip: Before investing in any augmented reality, virtual reality or mixed reality headset ...

Mobile operator EE has announced plans to bring augmented ... its Nreal Air glasses in the UK, which can be connected to a smartphone to stream video content and gaming. Augmented reality is ...

WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is ...

The QR code covering Detroit's whale mural offers an augmented reality experience of cartoon whales swimming over Comerica Park. Provided by The AR Firm.