Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Apple is working on bringing advertisements to more places on the iPhone, with Apple Maps set to feature ads as early as next year. The detail comes from Mark Gurman's Power On newsletter, which says ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Sponsored apps will no longer be limited to the top slot, with Apple adding more ad placements further down App Store search ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Before we get to Sunday, here’s a history of Apple at the Super Bowl.

Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone ...