This uptick follows a challenging first quarter, with Apple facing stiff competition from domestic brands like Huawei, which benefit from government subsidies.

A new Apple discount announced this week gives veterans, military members and their immediate families 10 percent off iPhones, iPads, Apple Watches and accessories through a recently released ...

Facing a weak consumer appetite and fierce competition from domestic rivals amid U.S.-China tensions, a typically discount-wary Apple is offering a four-day sale.

Apple announced that it would offer a discount of up to 500 yuan ($70) on its iPhone 15 range, amid reports of poor sales in China.

Apple is offering temporary discounts on its iPhones and other products in China, in an extremely rare move for Apple that comes as competition within Asia’s smartphone market grows more intense.

Apple military discounts honor the service of veterans and active-duty members. Learn more about the savings and prices.

Chinese e-commerce platforms are offering discounts of up to 2,530 yuan ($351) on Apple's latest iPhone 16 models, an effort to spur sales as first-quarter shipments by the U.S. tech giant fell ...

Apple reduces iPhone 16 prices by up to 1,600 yuan on Alibaba's Tmall store for Singles' Day, aiming to boost sales amid lukewarm response in China.

Apple had been losing ground to Chinese brands benefiting from government subsidies. Now, the company is joining the program itself.

Consumers in Beijing and Shanghai can avail themselves of discounts of up to US$278 on select models of Apple devices, including the iPhone.

For a limited time, Apple customers in China can get discounts on the newest iPhone models.