The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Pre-orders are now open for the new Apple Watch Series 10 smartwatch. Here's why we think you'll want to buy it.

It’s clear that the Apple Watch Series 10 looks and works very differently from the Series 0, which goes to show that although some feature updates might not seem significant, they add up over time. That said, the Series 10’s upgrades can be considered small; what does this mean for the future of the wearable?

Variants and dimensions aside, the Watch Series 10 continues to have rounded edges that blend into the frame, while the Galaxy Watch 7 has a flat-glass display. On the Apple Watch, you get a Digital Crown and a side button, whereas the Galaxy Watch offers two side buttons.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.