The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Pre-orders are now open for the new Apple Watch Series 10 smartwatch. Here's why we think you'll want to buy it.

The Apple Watch Series 10 updates one of our favorite smartwatches (the Series 9 ). The latest model has a thinner design, making it more comfortable to wear for longer periods. The watch will also update once per second when you turn on Always On mode instead of once per minute like in previous models.

It’s clear that the Apple Watch Series 10 looks and works very differently from the Series 0, which goes to show that although some feature updates might not seem significant, they add up over time. That said, the Series 10’s upgrades can be considered small; what does this mean for the future of the wearable?

There are also a couple of new customization options and the advent of Live Activities on Apple Watch for the first time. Despite the lack of Apple Intelligence, the new AI features coming to iPhone, iPad, and Mac, watchOS 11 is a fairly decent update.

Variants and dimensions aside, the Watch Series 10 continues to have rounded edges that blend into the frame, while the Galaxy Watch 7 has a flat-glass display. On the Apple Watch, you get a Digital Crown and a side button, whereas the Galaxy Watch offers two side buttons.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.