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'Challenges Are Opportunities': Reebok's 89-Year-Old Founder Is Launching the World's First Futuristic AI ShoeIn 1958, Joe Foster co-founded Reebok and helped grow the company to be worth $4 billion, he says, before exiting in 1991. (In 2005, Adidas bought Reebok for $3.8 billion in 2005 before selling it ...
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