Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used ...

Did you watch television today, listen to the radio, watch a movie or simply leave your house to run errands? If so, you were exposed to advertising. Our day-to-day lives expose us to advertising ...

Companies spend a good portion of their budgets on advertisements and marketing. There's a good reason for this; effective marketing campaigns increase a company's visibility, brand message and – most ...

Evan Tarver has 6+ years of experience in financial analysis and 5+ years as an author, editor, and copywriter. David Kindness is a Certified Public Accountant (CPA) and an expert in the fields of ...

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner, Davis+Gilbert.