GetHookd has released a new guide analyzing four gym Facebook advertising campaigns and the emotional triggers behind their ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Opinions expressed by Digital Journal contributors are their own. You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

In modern SEO, you can’t rely on backlinks alone to win over Google. You need to have a solid strategy in place for building brand authority and not just links. I reached out to the SEO community to ...

Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It ...