An independent hardware store in Rhayader, Powys, Wales made what some people are calling the "best Christmas ad of the year" for just £100 (about $131), and its star is a two-year-old named Arthur.

Pharma TV spending held steady in 2019, finishing the year with a total for the category at $3.79 billion, according to data from real-time TV ad tracker iSpot.tv. That's just a notch higher than the ...

Direct-to-consumer drug ads tend to strike a dissonant chord. However, fan and foe can count on one thing: Prescription DTC advertising is here to stay. The evidence? Surviving more than 20 years of ...

Every Christmas, big companies and high street brands pump serious money into making their annual holiday TV commercial. But this year, a family-made ad, starring a hardware store owner’s 2-year-old ...

The San Francisco 49ers and Kansas City Chiefs are now ready for Super Bowl Sunday. As so are we. The big game will be here before you know it, which means all the Super Bowl commercials are on the ...

Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ...

It's a tough job to strike the right balance of relatable and aspirational in advertising. The internet seems to think high-end fitness equipment manufacturer Peloton failed to walk that line with a ...

An icon in the shape of a lightning bolt. Impact Link Instagram is an increasingly core part of Facebook's business — and new report quantifies that for the first time. On Tuesday, Bloomberg reported ...

As a part of its fourth-quarter earnings report, Google's parent company has revealed the revenue generated by YouTube's ad business and the total number of YouTube Premium, Music and TV subscribers.

We finally know how much Google is making from ads on YouTube. Google took in more than $15 billion from YouTube ads in 2019, the company revealed. That number, nearly 10 percent of Alphabet's total ...

As per Trefis estimation, Google Advertising Revenue, which consists of Google Properties segment and Google Network members’ properties segment, will contribute 83.3% of Alphabet‘s Total Revenue for ...