OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What’s next? Site search is a gold mine for PPC data. It’s common for PPC managers to use site search ...

Peter Dunn is a seasoned technology and cybersecurity leader with over 25 years of experience driving digital transformation, AI integration and zero-trust initiatives across federal agencies and ...

Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations.

In today's ever-evolving landscape of supply chain management, executives and leaders are facing an intricate web of challenges. To navigate these complexities, advanced analytics and AI have emerged ...

The increased digitalization of commerce has made it easier for criminals to steal banking and credit card information online. That’s why U.S. consumer losses due to fraud have continued to increase ...

A Frenchman living in New Zealand may give Google its latest greatest challenge with the release of Piwik1.0 in two weeks. Piwik is an open source web analytics platform that requires PHP-MySQL. The ...

According to MarketsandMarkets, the Advanced Analytics Market is projected to grow from USD 97.17 billion in 2026 to USD 193.23 billion by 2031 ...

ClickTale, a Tel Aviv, Israel-based provider of deep website analytics software, has secured $17 million in Series B funding from Amadeus Capital Partners, Goldrock Capital and Viola Credit. Up until ...