This section includes products such as baby powders and shampoos. The text below provides some historical context and shows how we can use these products to explore aspects of American history, for ...
Special Report: As Baby Powder concerns mounted, J&J focused marketing on minority, overweight women
As adults became ever more crucial to the brand – accounting for 91 percent of Baby Powder use by the mid-2000s – J&J honed its powder pitches to court a variety of targeted markets, from teen-focused ...
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