Advertisers are giving conversational commerce media their own budget. Fifty-three percent are doing so by separating the line item from programmatic and paid social, according to data released today.

Earlier this year, Goldman Sachs predicted that the creator economy could reach half a trillion in value by 2027. This exploding growth stems from multiple factors such as technological advances and ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

The UK’s antitrust watchdog has tentatively found that Google LLC’s business practices in the display advertising market are anticompetitive. The Competition and Markets Authority, or CMA, published ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping ...

Walmart said it will acquire TV manufacturer Vizio to boost its ad business. The acquisition would give Walmart's ad sales unit more ammo against Amazon's massive ad business. Here are 3 ways Vizio ...