The question you should ask first when MarTech selection time comes around. When MarTech selection time comes around, one question should precede the “which software is best?” question. And that is ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

It’s a truth universally acknowledged that no two B2B martech stacks are the same: while KPMG’s primary objective – as well as improving the user experience – is to generate a consistent stream of ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

In a world where marketing technologies are proliferating at a staggering rate—more than 8,000 per year, by one account—but budgets are shrinking, savvy technology teams must look beyond the ...