CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

The question you should ask first when MarTech selection time comes around. When MarTech selection time comes around, one question should precede the “which software is best?” question. And that is ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you mention the word MarTech to your average person on the street, you might get a blank ...

Leveraging marketing automation and database building, businesses can streamline audience acquisition, drive revenue, and stay ahead in an evolving market. Since the integration of ‘marketing’ and ...

Chawla shared an insight from the time when the pandemic hit and it became difficult to acquire customers. She added that as a financial service provider, the brand innovated an online platform where ...

Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do? Marketers still don’t use the full breadth of capabilities in ...

STEP framework is a great way to evaluate all key parts of your marketing journey and we have used this across projects to help us look at each component separately first and then together ...

To anyone working outside of marketing or the tech world in general, the term ‘martech’ might sound like just another sales and marketing portmanteau in a long line of technologies, which include ...

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to steer clear of and how to build a smarter, more connected stack. Your ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...