AI referrals consist of online-shopper traffic generated by clicking on a link in an answer generated by an AI chatbot or ...

Consumers spent a record $257.8 billion online between Nov. 1 to Dec. 31, up 6.8% from the previous year, according to Adobe ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe is predicting that online sales will increase by 8.4% in November and December, and hit a record $240.8 billion. Adobe is forecasting that U.S. online sales will reach a record $240.8 billion ...

In this special feature, ZDNet examines how advances in AI, visualization and cloud technology are shaping modern data analytics, and how businesses are addressing data governance and a potential data ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 2 years old. Consumers are using ...