European court rules search giant did not infringe on the trademarks of Louis Vuitton and others by letting online advertisers use keywords identical to those ...

For companies that want to advertise their brands and products online, Google Adwords is possibly the most popular tool, offering pay-per-click and site-targeted options across many types of ads. But ...

Seven years after LVMH sued Google over its AdWords programme, Europe’s top court has ruled that the search engine is not liable under EU trade mark law. But that’s far from the end of the story It is ...

SAN JOSE, Calif. (CN) - Google overcharges customers of its AdWords program by charging them for ads placed on "low quality parked domain and error page Web sites," a ...

The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...