Give TripAdvisor credit for emphasizing experience over price in its much-anticipated new ad campaign. The "New York" and "Rome" spots drive home a point about the value of TripAdvisor, but the ads ...

If there were any sizzle about Tripadvisor in recent years, it came from its fast-growing tours and activities brand, Viator, which launched a national ad campaign in November. But parent company ...

One of the vestiges of cheap, low-quality ads has been the “pop under” format often employed by travel search engines which would produce multiple mini-browser windows for airfares and hotel rates. In ...

TripAdvisor today launched TripAdvisor Ads for restaurants, offering owners the opportunity to promote their business to millions of potential diners by driving traffic to their TripAdvisor listing ...

Tripadvisor’s national ad campaign touting its Viator tours and activities brand includes a spot called “Viator Makes Museum Tours Juicy Again.” Tripadvisor CEO Matt Goldberg told those assembled at ...

Travel site TripAdvisor is challenging travel brands and advertising agencies to design a creative ad campaign that will run on TripAdvisor. The total prize fund is USD $1.5 million, with the winning ...