The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

Now, a new report has revealed that AMC Theatres has entered into a new deal with its advertisers, creating a new spot for ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

You might have to wait a little longer for the show to start next time you're at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they're ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences. And AMC and NCM, the in-theater advertising company ...