Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that move went over too well, and it is ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

In June, AMC Theatres (AMC) announced a bold change in its movie theaters to avoid dramatically raising ticket prices, which frustrated moviegoers. The theater chain finalized a deal with cinema ...

AMC moviegoers frustrated by long trailers before a film might be in luck. After the cinema company struck a deal last month to add more advertising before its films, fans were furious. AMC even added ...

Audiences will see the exclusive world premiere of the music video, “The Fate of Ophelia”, along with behind-the-scenes footage from the music video shoot, brand new lyric videos, and Taylor’s ...