A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

How much of your digital strategy is based on things you know rather than things you think you know? As digital marketers, we like to think of ourselves as totally data-driven people -- but the truth ...

You've built your website for a reason, and in most cases, that is to sell something. But how can you be sure the website you have designed is converting all those visitors into actual sales? Maybe it ...

Medical research relies on tests with reproducible results, and the same maxim applies to healthcare marketing and education. Marketers need to understand what works, what doesn’t, and the methods of ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

A/B testing has been around for a few years now and is an optimisation strategy that seems to sit under the radar, quietly and studiously getting on with the task at hand, without creating any great ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

Opinions expressed by Entrepreneur contributors are their own. Scientists would never push a drug to market without testing it to make sure it is effective; a similar principle should be applied to ...