What’s the most visually stunning advert you can think of? Perhaps it’s one of the John Lewis Christmas campaigns, or maybe it’s an ad by Apple or Samsung that shows their phones in incredible detail ...

If you have an artistic inclination, yet are proficient in the use of modern technology, then you can have a lucrative career in 3D animation and graphics. This field has become very popular in the ...

It’d be easy to get the impression that realtime 3D is really coming of age. For a long time, all computer graphics looked like – well – Tron, at best, and often not nearly as slick. Then pre-rendered ...

It was just a couple of months ago when California-based ad company Amobee was acquired by SingTel for $321 million. Now today there’s word that Amobee is itself acquiring Adjitsu, which is a 3D ...

Today we’re going to discuss how 3D graphics are created and rendered for a 2D screen. From polygon count and meshes, to lighting and texturing, there are a lot of considerations in building the 3D ...