SND: Are you seeing new consumers come into the 19 Crimes brand via the partnership with Snoop and the Cali wines? Are they different consumer groups from those who have favored 19 Crimes in the past?

The $15 and over domestic sparkling wine sector received a boost last year from the launch of 19 Crimes Cali Gold, a collaboration between Treasury Wine Estates and Snoop Dogg. Moët Hennessy’s Chandon ...