Celebrity beauty brands tend to get a bad rap—and in many cases, it’s warranted. But every so often, one comes along that ...

Molly Sims isn’t glossing over her fans’ feedback. The model’s YSE Beauty brand dropped its new Like a Gloss Lip Tint on ...

The YSE Beauty founder easily defied her 51 years wearing the $275 'Rhiannon Wire Front' bikini from the Australian brand Zimmermann's summer swim 2025 collection. Molly - who walked in the ...

Deflate bags and rehydrate crinkly skin fast with Yse Beauty’s caffeine-boosted gel eye patches. LAB RESULTS: They received the highest scores for simple application, fitting comfortably and ...

Price Range: $28-$88 Founder: Molly Sims Origin Story: Yse Beauty (pronounced "wise") is a clinically proven and dermatologist-tested line of skin-care essentials founded by Molly Sims in 2023.