Microsoft is reimagining the future of gaming with its next-generation Xbox — a high-end, PC-like console built for performance, flexibility, and cloud connectivity. But with premium power comes a premium price.

As part of a strategic shift away from exclusivity, Microsoft is bringing Halo to Sony’s competing console for the first time.

Following months' worth of rumors, Microsoft confirms that a free, ad-supported tier of Xbox Cloud Gaming is currently in the work.

Ben is a News Writer at Pure Xbox, and is a fan of action, racing and straight-up shootin' in any Xbox game he can get his hands on. When he's not clutching an Xbox controller like his life depends on it, Ben spends his time listening to music that's far too old for him, watching football on the telly and probably eating somewhere.

For the last two years, Microsoft’s video game division has been working to meet financial targets that are well in excess of the typical industry standard, which has led to waves of layoffs, canceled projects,

The last 12 months have been pretty depressing for anyone invested in the long-term future of Xbox and the general health of the games industry. Back in May, Microsoft laid off 3 percent of its global workforce,

Welcome to your Xbox games roundup for October 27-31! More big games are on the way over the next few days including Wreckreation, ARC Raiders, Dragon Quest 1 & 2 HD-2D Remake and much more, with the highlight arguably being Xbox's The Outer Worlds 2 - available with Xbox Game Pass Ultimate and PC Game Pass!

Phil Spencer recently hinted that the work Microsoft has done on the ROG Xbox Ally is influencing the software that will power its next console.

New reports indicate Microsoft has raised the price of its commercial Xbox development kits for game creators, but ID@Xbox devs still get free kits.

Microsoft is pushing its Xbox division to hit 30% profit margins, sparking cancellations, layoffs, and rising prices. The shift prioritizes financial performance over creative risks as Xbox redefines its future.