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Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Starbucks is phasing out an entire category of coffee shops, closing one location in Stratford

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...
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Starbucks to Complete 1,000 Store ‘Uplifts’ in 2026, Plans to Phase Out Pickup-Only Locations

Starbucks is planning a new coffeehouse “uplift” program designed to quickly replace thousands of seats that had been ...

Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
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Starbucks to shut down all ‘Pick Up’ stores: See list of NY locations

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand." ...

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...