Roku turned in first-quarter 2025 earnings that edged over Wall Street forecasts and announced a $185 million deal to buy Frndly TV, a subscription streaming service that offers live TV, on-demand video,

Roku is paying $185 million to acquire Frndly TV, a provider of low-cost TV bundles delivered via streaming. The all-cash deal includes $75 million in holdbacks tied to certain performance targets and milestones over the next two years.

The Frndly TV service is a relative newcomer having been founded in 2019 out of Denver, Colorado. Frndly offers its subscribers access to more than 50 live TV channels including A&E, History Channel, Lifetime, and the Game Show Network. It also comes with on-demand content and recording with an unlimited cloud-based DVR starting at $6.99/month.