The largest theater chains including AMC Entertainment, Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.

In a landmark move for the cinema industry, the National Association of Theatre Owners (NATO) has unveiled a sweeping $2.2 billion investment plan to overhaul movie theaters across the US and Canada.

North American theater owners unveiled plans for new capital investments over three years to draw moviegoers out of the house with a more premium experience at the local multiplex.