Puma has filed a notice of opposition over Sun Day Red's tiger logo, which it argues is too similar to its own.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Arsenal's manager blamed Puma's Oribita 1 after their cup defeat to Newcastle, but how marked is the variation between brands ...

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is ...

Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons.

Adidas takes over from rival brand Puma as the Mercedes F1 team's new clothing partner. The Mercedes F1 team have announced a ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Adidas has partnered with the Mercedes Formula One team as kit suppliers in a new era following Lewis Hamilton's departure.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...