Trying to figure out a stock worth buying these days is a challenge. Especially given that consumer confidence is plummeting while the rest of

The company reported earnings per share (EPS) of $1.54 for the third fiscal quarter that ended in March. Analysts had forecast $1.52.

What Happened? Shares of consumer products behemoth Proctor & Gamble (NYSE:PG) fell 5.4% in the morning session after the company reported mixed first quarter 2025 (fiscal Q3) results which included a significant beat on EBITDA but missed on revenue and came with lowered full-year EPS guidance.

Procter & Gamble faces near-term tariff headwinds but is adjusting its global supply chain. See why PG stock remains a strong buy at $177 per share.

Consumers have been downgrading their discretionary spending. This morning we learned how the first quarter of the year went for three big consumer-focused brands: PepsiCo, Procter and Gamble, and American Airlines.

The strategy is similar to P&G's playbook during the COVID-19 pandemic and when inflation skyrocketed after. But the gambit this time is risky.