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Astronomer, Ryan Reynolds and Maximum Effort

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

Soap Central · 1d

What is Maximum Effort? Everything to know about Ryan Reynolds' ad agency behind Gwyneth Paltrow's Astronomer video

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an X post, writing:

NBC Chicago · 1d

Ryan Reynolds' ad agency helps turn Astronomer kiss-cam scandal into marketing win

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

The Hollywood Reporter4mon

Ryan Reynolds Buys Back Maximum Effort Marketing Firm, Merges Studio

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.

Variety2y

Ryan Reynolds' Maximum Effort, FuboTV Production Deal - Variety

Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV ...

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Astronomer, Ryan Reynolds and Maximum Effort

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