Gucci sales plunged as shoppers turned away from Kering’s largest brand that’s undergoing a second design revamp in three years.

Gucci owner Kering , reported on Tuesday a 15% drop in quarterly revenues, falling short of market expectations, with its finance chief flagging further price hikes in the United States to counter tariffs.

The French luxury group on Tuesday booked revenue of $4.29 billion for the second quarter, 18% lower than in the prior-year period in reported terms.