GU, Uniqlo’s sister brand, officially launched in the States today with its e-commerce site and New York City flagship store, and Strategist senior writer Liza Corsillo and I got a chance to stop in for a sneak peek earlier this week.

GU is part of the Fast Retailing Group, and sister brand to Uniqlo, and equally beloved in their native Japan. They just opened their very first store stateside in the SoHo neighborhood of Manhattan,

In addition, the retailer has launched its U.S. e-commerce site and app, making GU products available to a national audience for the first time.

GU, a Uniqlo sister brand, has opened its U.S. flagship in New York, the first permanent GU store outside of Asia. Take a look inside.