The “Euphoria” actor’s campaign, which aims to sell the clothing company’s new denim line, is centered around the tagline “Sydney Sweeney has great jeans,” a double entendre critics say promotes the idea that Sweeney — blonde, blue eyed and white — is genetically superior.

Last week, the fashion retailer American Eagle launched a provocative denim campaign starring the blonde-haired, blue-eyed actress Sydney Sweeney that touted her “great jeans.”