News

Starbucks CEO: The company was ‘mismanaged for a couple years'—here's his plan to ‘bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...
Retail TouchPoints14m
Starbucks to Complete 1,000 Store ‘Uplifts’ in 2026, Plans to Phase Out Pickup-Only Locations
Starbucks is planning a new coffeehouse “uplift” program designed to quickly replace thousands of seats that had been ...
QSR magazine1d
How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.
Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.
Jim Cramer says he's confident about Starbucks' long-term potential. Here's why
Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...
The high-protein trend is coming for your Starbucks order
Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...