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Google begins its defense in antitrust case alleging monopoly over advertising technology
Google has opened its defense against allegations that it holds an illegal monopoly on online advertising technology with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
Google's advertising monopoly threatens the future of the open web
If the DoJ's lawsuit fails, the online ecosystem could worsen for users and third-party companies. Lawyers, nonprofit organizations, and privacy experts recently held a press hearing
Google wins appeal against $1.7 billion EU fine for 'abusive' advertising practices
The amount of fines Google has to pay in Europe may have become just a bit smaller. It has successfully convinced the European Union's General Court to annul the €1.5 billion ($1.7 billion) penalty levied against it back in 2019 for what the European Commission described as "abusive practices in online advertising.
Google Judge Questions Company Testimony as Ad Defense Begins
A senior Google executive sought to refute the US Justice Department’s antitrust case over its display advertising technology business, testifying that it faces “fierce competition” from the likes of Microsoft Corp.
What the US has argued in the Google ad tech antitrust trial
The government on Friday concluded its main arguments in the case -- US et al. v. Google -- and the internet giant started mounting its defense. The case, filed last year, accuses Google of building a monopoly over the technology that places ads on websites around the internet.
Google Wins Court Battle Over $1.7 Billion EU Fine For Anti-Competitive Advertising
Google’s appeal to the European Union’s General Court has resulted in a significant reduction of the penalties the company faces in Europe. In 2019, Google was hit with a €1.5 billion ($1.7 billion) fine from the European Commission over what was described as “abusive practices in online advertising.
shots
16h
The future of advertising: a 25-year perspective
Founder of New York-based agency StrawberryFrog, Scott Goodson, celebrates his company's 25th anniversary this year but, in ...
1d
Champions Of E-Commerce Advertising: Leveraging Retail Media Networks
The e-commerce landscape is in a perpetual state of evolution, requiring brands to continuously adapt their strategies to ...
Radio Ink
2d
Inclusive Advertising Could Be A Boon For Radio Buyers
A global study conducted by the Unstereotype Alliance, a business initiative arm of UN Women, suggests that inclusive ...
2d
on MSN
Exclusive-Google offered to sell advertising marketplace AdX in EU antitrust probe, sources say
Alphabet's Google earlier this year offered to sell its advertising marketplace AdX to allay EU competition concerns over its ...
2d
Breaking Boundaries: Walled Compounds And The Future Of Digital Advertising
The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.
11h
The Evolution of Political Advertising from Jefferson to Trump: A Brief History
When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.
Coeur d'Alene Press
2d
ADVERTISING: Advertorial — Vaping: What you don’t know
While many sources consider vaping slightly less dangerous to health than cigarettes, it all depends on what you are vaping, ...
Courthouse News Service
4d
Key Google executive takes stand in advertising antitrust trial
YouTube CEO Neal Mohan testified that Google wants to help publishers grow their slice of the pie, not monopolize ad tools.
Maryland Reporter
15h
Pros and Cons of Advertising Your Services on an Online Marketplace
Find out the benefits and drawbacks of advertising your services in Baltimore on Locanto and how it can help you reach more ...
greenmarketreport
14h
‘You can advertise’: Tips for navigating cannabis advertising in diverse markets
Deneson noted that it’s become fairly easy for hemp companies to advertise directly to consumers online, but even marijuana ...
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