Southwest Airlines will switch up its boarding process in a big way once the carrier shifts to assigned seating.

For years, Southwest Airlines has offered travelers a distinctive flying experience — one that’s historically involved open ...

It’s been a lot to process and I’m uncertain if I’ll see my former friend, Southwest Airlines, again. Southwest, I gave you space when you announced plans to abandon your “Hunger Games” boarding ...

The Dallas-based airline has announced a raft of changes that are causing an uproar with its most loyal customers.

Southwest Airlines is ending its free checked bags policy for many passengers. Some experts think customer loyalty could ...

The ratings agency put the airline on “negative” outlook, saying the company could become less financially conservative.

Going to nine boarding groups. For as long as most Southwest passengers can remember, Southwest has had three main boarding groups — A, B, and C. But now that the airline is going to a more ...

Delta's latest promotion is geared specifically toward a group of Southwest loyalists. Ahead of the busy summer travel season ...

Now, American Airlines is jumping on the bandwagon (albeit more subtly) by launching a temporary upgraded status match offer ...

Also, Southwest has made several major changes in how its ... like other major airlines, although Southwest does have a system of priority boarding. Under the new premium seating option, travelers ...

While each change can, in a vacuum, improve financials, and Southwest can do its best to keep that quirky culture, airlines are a complicated web ... space and more gate-checked bags. That makes ...

Southwest Airlines boosts competitiveness with product changes, red-eye flights, & increased fees. Click here to find out why ...