Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

AI video tools have exploded in popularity, and cybercriminals have taken note by posting malware-filled ads on Facebook and LinkedIn.

Meta platforms such as Instagram have marketed AI tools that let users create sexually explicit images of real people.

Zuckerberg has said the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.

That’s according to The Wall Street Journal, which says fully automated AI ads are on the roadmap for 2026. Zuckerberg has already hinted at the plans, which will see advertisers provide an image of a product and set a budget,

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.

Meta's plan to use AI to deliver cheaper ads, reported by the Wall Street Journal, boosted the tech giant's stock as shares in ad agencies slumped.