That doesn't even get into the marketing effect ... he said he would do. The Deion era at Colorado is already a success. Now, the real fun starts. Sanders was never shy that he coached because ...

Deion Sanders is an example of the great American success story in so many ways ... Prime Time.” He was marketing himself. Sanders had figured out that if he created a telegenic personality ...

Coach Prime by way of marketing ... and expect success from Sanders. You can have whatever opinion you want, but Deion himself via George and the CU Board of Regents are all telling you, pump ...

Deion Sanders ... all the marketing nuances, his ability to work with the media," Smith said. "There's a reason why he does that. What he's doing now is no surprise." Sanders gained fame as ...

In his second season with Colorado, Deion ... Sanders’ decision-making will be tested as Colorado hosts Cincinnati in a Big 12 matchup with significant playoff implications. The Buffaloes ...

"Deion Sanders is opening doors," he said. "He did it in football. He did a great job. That's the GOAT, I salute him. What he was able to do, if I can do that in New Orleans, in the basketball ...

Colorado football coach Deion Sanders told his players after a damaging loss to Kansas on Saturday that they started liking the scent of their success too much and ended up "intoxicated" from it.

Without Jackson State, there would be no Prime, trust me.' The collegiate success that former NFL player Deion “Coach Prime” Sanders has had as a football coach, he attributed to the first ...