“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

The announcement comes as part of a new deal between AMC Theatres and the ... share the revenue from the new ad spots, according to the Hollywood Reporter. The change comes weeks after the major ...