“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

If you've ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

And now, it's going to get worse as the theater chain revealed this ... CineMedia Inc. According to the publication, AMC will get a cut of the ad sales from the 'platinum spot,' which it described ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Movie tickets will be slashed in half this summer at AMC Theatres. The world’s largest ... and “Sinners” — as a catalyst for the change. “Realistically, we could not afford to have ...