AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

If you've ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

A shocking announcement from AMC has left movie-goers fiercely outraged. Anyone who has gone to the cinema knows the torture of waiting for the film to begin and having to watch a slew of ads ...

Starting July 1, AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, The Hollywood Reporter confirmed. Bloomberg first reported the news ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...